All posts tagged with "pr tip- bring up cannibalism as soon as possible"

My Favourite Icons

So we’re coming up on the launch of Clockwork Empires in, uh, exactly one week from now. Everyone in the office is furiously testing/polishing/balancing/implementing the last few features/flipping out. You can imagine that no one (except me) was volunteering to write a blog post, so I threatened to write one where I just showed my favourite icons from Clockwork Empires and rambled about why I liked them.

So many icons! (These are not, however, my favourites.)

So many icons! (These are not, however, my favourites.)

There was enthusiastic support for this notion. So much for that threat. Still: an Artist never bluffs, so this week we’re going to talk about My Favourite Icons.

Oh yeah, heads up: the first one is cannibalism, so brace yourself for Thematic Imagery.

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How To PR: The Gaslamp Way

We are at GDC! More specifically, we are in a Hotel, which we are not allowed to leave. If we leave the Hotel, our PR person will shoot us. What we are doing at GDC is we are demoing Clockwork Empires for Members of the Press, so that they remember that we are alive. So far, the press response has been overwhelmingly positive.

Evan Lahti from PC Gamer got the first hands-on look at Clockwork Empires before GDC; we think he’s some kind of Space Pirate or something. You can find Mr. Lahti’s preview here. Inside you will find many of the secret things we have been working on revealed, including Steam Knights, Cultists, Eldritch Modules, and more. Behold its deadly secrets and quake in wonder. You will also find, revealed therein, that the game will be available – thanks to the dreaded manipulations of Early Access, the Wonder of the Scientific Age – soon for those of you brave enough to help us in the development process. We will be discussing this in further detail later.

Since Evan has already kindly written about our game this week, I’m not going to. Instead, here are some notes on the PR process of showing the game to forty different journalists in a five day span.

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